Is Avatar Deep?

I recently received an email requesting contributions for a book on Avatar and Philosophy. I’m not averse to contributing to these ‘popular culture’ books, and I have contributed in the past, but Avatar? Nice effects, I admit, even though I felt nauseous for the first half-hour whilst my brain adjusted to the 3D, but I did not come out of the cinema feeling as if it had engaged me in any intellectual (or even emotional) sense. I don’t know how many times I’ve seen (been forced to watch) Disney’s treatment of Pocahontas, but is this really any different?